JSPCA

For over 150 years, the JSPCA has been Jersey’s voice for animals who can’t speak for themselves. But their visual identity hadn’t kept pace with the vital work they do every day, rescuing wildlife, rehoming pets, and championing animal welfare across the island. We developed a brand that feels as warm and approachable as the people behind it. A fresh colour palette brought energy and optimism. Custom illustrations captured the heart of what they do, from hedgehogs to hounds, every creature matters. Along with characterful typography giving them a look that is unmistakably the JSPCA.