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Our thoughts & insights
Our take on the newest trends in branding, digital strategy and visual storytelling.
Design without strategy
Everyone has an opinion on design. Whether a logo feels right, whether a colour palette works, whether a layout looks good. Design is subjective, it’s
Imperfect by design
Why the next era of creativity looks human again. For sometime, design has chased precision, clean grids, smooth gradients, frictionless systems. Then generative AI arrived
Thinking sustainably
Cheap print is never actually cheap. There’s always an unseen cost somewhere. Uncertified paper supply chains carry the very real risk of illegal logging, habitat
Is your website working as hard as it should?
Your website the silent salesperson working 24/7 Your website doesn’t sleep. It doesn’t call in sick. It doesn’t have a bad day or forget to
Has the Ai brand left the building?
Ai is not coming for your logo… It’s coming for everything you thought was safely human; your voice, your architecture, your instinct. The question is
Brand on a budget
How thoughtful brand strategy can elevate charities and small to medium size businesses. In a world where every pound fights for attention, brand is not
Strategic branding matters more than looking pretty
A beautiful logo won’t save a confused brand. We’ve seen it countless times, companies spend serious money on rebrands that can look great in presentations
Your brand is everything. Or it’s nothing.
Your brand isn’t just your logo. It’s the promise you make every time someone encounters your business and whether it all sings from the same
Bringing the power of influencer marketing to standard digital platforms
Influencer marketing has reshaped how brands connect with audiences—through authenticity, relevance, and human credibility. But the principles that make influencer campaigns powerful don’t need to
Symbols of meaning
Storytelling through design Every day, you pass dozens of symbols without thinking. A swoosh means athleticism. A red octagon means stop. An apple means innovation.
Heritage vs Innovation
Finding your brand’s true north Strong brands don’t choose between heritage and innovation. They use their historic brand equity as a competitive advantage. Your brand’s
AI can’t replace creative intelligence
AI enhances rather than replaces creativity AI can’t replace designers. But it is changing what we spend our time on. The studios getting this right
Why do I need a responsive logo?
Why your logo needs to work everywhere Your logo appears in more places than it ever has. Desktop screens, mobile apps, social media avatars, smart
Let’s talk brand…
This seems apt as we have just refreshed ours in the last week. What or who is your favourite local or global brand? Why do
Why we’re reclaiming our name and recommitting to human intelligence
In a time when AI is reshaping every industry, we’re making a different kind of move, we’re reverting to our original name. Not because we’re