-
Branding
& Design -
Digital &
Offline Marketing
- Branding & Design
- Digital & Offline Marketing
Rural Magazine
Jersey’s own ‘Country Life’ Magazine
Year:
2026
Client:
Rural Magazine
Services:
Brand | Marketing
Share:
Three pillars. One vision.
Background
Our long-standing partnership with Rural Magazine has grown into a full-service relationship supporting the publication at every stage of its quarterly production.
As the leading local country life magazine, they rely on us for comprehensive project management of each edition—from design, layout, and pagination through to coordinating social media and website updates. We also manage their monthly email communications to their subscriber base and provide ongoing commercial support for advertising sales. Now in our sixth year working together, we have successfully delivered 24 editions, demonstrating consistency, trust, and a shared commitment to high-quality regional publishing.
Target Audience
This campaign was a mixed call to action: Buy it or Rent it. We have shared the Sales messages currently, the rental message was under the Government of Jersey brand.
- Primary: Residents and businesses within rural and semi-rural communities across the county
- Secondary: Local advertisers, tourism operators, community groups, and partner organisations
- Demographics: Adults aged 30–75, mix of families, retirees, and small business owners
- Psychographics: Community-minded, value authenticity, local heritage, sustainability, and regional pride
Client Challenge
- Declining readership and advertiser engagement with the existing country publication, people: pick this up and love the content.
- Need for a refreshed, modern design and stronger digital presence to reach a broader audience
- Desire to better represent rural voices, promote local initiatives, and attract commercial partners
- Requirement for cohesive content planning across print, web, and social channels
Agency Solution
- Editorial Strategy & Planning: Developed a refreshed editorial calendar with a mix of human-interest stories, rural enterprise features, and seasonal lifestyle content.
- Creative Production: Delivered full design, photography, and content production for quarterly print issues — balancing local authenticity with professional polish.
- Digital Integration: Launched a supporting campaign on the website, hosting articles, videos, and event listings, optimised for SEO and mobile engagement.
- Social Media Support: Created a content plan for Facebook, Instagram, and X promoting magazine stories, highlighting community champions, and driving website traffic.
- Commercial Partnerships: Introduced new advertising packages (print + digital bundles) and worked with local sponsors to co-create content and branded features.
The Results
- Increase in magazine readership (print and digital combined)
- Website traffic up during publication periods
- Social engagement improved, with strong community sharing of local stories
- Secured new commercial advertisers and long-term sponsorships
- Repositioned the publication as a trusted voice for rural life, sustainability, and local enterprise