-
Branding
& Design -
Digital &
Offline Marketing
- Branding & Design
- Digital & Offline Marketing
Awareness campaign
Diabetes can change your world
Year:
2025
Client:
Diabetes Jersey
Services:
Brand | Marketing
Share:
Facebook
LinkedIn
Instagram
Three pillars. One vision.
Background
We have worked with Diabetes Jersey (local charity) for nearly 20 years, and over the past two years, our role has expanded into a full-service partnership.
This includes website refresh and ongoing updates, social media content creation and management, strategic planning, campaign planning, budget management, and comprehensive media planning and buying.
We also provide hands-on support for key events throughout the year.
This long-term, trusted relationship now represents approximately £60,000 in annual revenue and continues to evolve as we help the organisation strengthen its reach and impact.
Target Audience
- Primary: Local residents across Jersey at risk of Type 2 diabetes or living with the condition
- Secondary: Families, caregivers, healthcare professionals, corporate partners, and schools
- Demographics: Adults aged 25–70, mixed gender, local community members, bilingual audiences where relevant
- Psychographics: Health-conscious individuals seeking credible information and local support, motivated by community and wellbeing initiatives
Client Challenge
- Low public awareness of diabetes symptoms, prevention, and available local support
- Limited visibility and engagement beyond key awareness dates (e.g., Diabetes Awareness Week, Annual Conference, World Diabetes Day)
- Need to modernise brand communications and drive sustained donations and volunteer involvement
- Desire to connect emotionally with the community and reposition Diabetes Jersey as an active, approachable charity
Agency Solution
- Brand & Strategy: Refreshed brand identity and messaging focused on empowerment, community, and prevention.
- Integrated Campaign: Delivered multi-channel activity including social media storytelling, educational videos, vlogs, and TV productio, use of traditional and outdoor displays, and local press partnerships.
- Digital Activation: Redesigned website with clear donation and volunteer pathways; launched a social ad campaign targeting high-risk age groups.
- Community Engagement: Organised on-island events and health checks in collaboration with local businesses, schools, and healthcare providers.
- PR & Media: Secured media coverage spotlighting real-life stories and charity impact.
The Results
- Increase in website traffic annually.
- Engagement across social channels, with strong community sharing of awareness content
- 300+ participants in local events and screenings
- Enhanced public recognition of Diabetes Jersey as a leading local health charity
- Established a year-round communication framework for ongoing outreach and fundraising
