The Sophie Reid Neurological Association exists to support individuals and families in Jersey living with neurological illness, and a cause this important deserved a brand to match. We built SRNA a complete visual identity from the ground up. A distinct, memorable brand with a visual system strong enough to stand out in the charity sector, and flexible enough to grow with the organisation. From printed collateral and fundraising materials through to a new website, every element was designed to communicate trust, purpose, and humanity, giving SRNA the presence and credibility it needs to make a real difference in Jersey.