Author: James Underwood

Storytelling Through Design Every day, you pass dozens of symbols without thinking. A swoosh means athleticism. A red octagon means stop. An apple means innovation.

Finding your brand’s true north Strong brands don’t choose between heritage and innovation. They use their historic brand equity as a competitive advantage. Your brand’s

AI enhances rather than replaces creativity AI can’t replace designers. But it is changing what we spend our time on. The studios getting this right

Why your logo needs to work everywhere Your logo appears in more places than it ever has. Desktop screens, mobile apps, social media avatars, smart