-
Branding
& Design -
Digital &
Offline Marketing
- Branding & Design
- Digital & Offline Marketing
Building Communities
Targeted sales and rental campaign for first-time buyers and people looking to rent, through a managed company.
Year:
2025
Client:
Andium
Services:
Brand | Marketing
Share:
Three pillars. One vision.
ANDIUM HOMES
Background
Our working relationship with Andium Homes has strengthened significantly going into 2025, with a marked increase in the volume and scope of work entrusted to us. We are now the primary agency for all concept development for the largest landlord and social housing provider in the Channel Islands; they have now also evolved into a major developer. This partnership was rekindled when Andium’s Head of Marketing—who had been a client of ours for over five years in the past—chose to work with us again, recognising the value and impact of our collaboration. Today, the account represents approximately £80,000 per year in revenue, spanning concept creation, strategic development, media planning and buying, as well as ongoing review and performance measurement.
Target Audience
This campaign was a mixed call to action: Buy it or Rent it. We have shared the Sales messages currently, the rental message was under the Government of Jersey brand.
- Primary: Social housing tenants and residents within /local authority area, plus possible tenants
- Secondary: Local community stakeholders, housing associations, and support service partners
- Demographics: Adults aged 18–65, lower to middle-income households, diverse cultural backgrounds
- Psychographics: Community-oriented individuals seeking safe, affordable, and sustainable housing solutions
Client Challenge
- Declining tenant engagement and low awareness of available housing support services
- Negative public perception around social housing quality and community investment
- Jersey is predominantly high-cost to rent, highlighting the benefits of social housing rather than private landlords
Agency Solution
- Developed a multi-channel communication campaign combining digital, print, and community outreach
- Crafted clear, human-centred messaging emphasising trust, inclusion, and empowerment
- Produced illustrations and social assets showcasing resident stories
- Launched targeted social ads (Facebook, Instagram, local press)
- Implemented a measurement framework tracking engagement, sentiment, and service uptake - provision of reports and analysis monthly.
The Results
Improved community sentiment and positive media coverage. Strengthened the ongoing relationship between tenants and the local authority. Buyer awareness leading to property sales. This is an ongoing campaign
