-
Branding
& Design -
Digital &
Offline Marketing
- Branding & Design
- Digital & Offline Marketing
Raising Prostate Cancer awareness
A campaign to encourage men to go for a prostate check.
Year:
2026
Client:
Health and Care Jersey / Lions Club Of Jersey
Services:
Brand | Marketing
Share:
Three pillars. One vision.
Background
Our relationship with the Lions International is a new and exciting one, built on the strength of an existing local partnership where they had already come to appreciate the quality of our work.
This recent campaign was funded by the Lions and supported by local government, and despite a tight budget, we were able to deliver an impactful and well-received message.
The concept and messaging of the campaign have since gained wider attention, with Lions UK reviewing the work and expressing interest in collaborating with us on future initiatives, marking a promising step forward in this growing relationship.
Target Audience
- Primary: Men aged 45–75 living across the local region, particularly those at higher risk of prostate issues
- Secondary: Partners, families, and community networks who influence men’s health behaviours
- Demographics: Middle-aged to older men, diverse socioeconomic backgrounds, mix of urban and rural residents
- Psychographics: Often reluctant to discuss health concerns; value privacy, reassurance, and peer endorsement; respond to straightforward, relatable messaging
Client Challenge
- Low awareness and cultural reluctance to discuss prostate health, leading to late diagnosis
- Lack of engagement among the target demographic with existing public health communications
- Need to position the campaign as accessible, non-judgmental, and community-driven rather than medical or clinical
- Encourage men to attend free prostate screening events or speak to their GP without stigma
Agency Solution
- Creative Strategy: Developed a bold, relatable campaign identity – “one conversation – designed to normalise conversations around men’s health.
- Multi-Channel Rollout: Delivered a mix of social media, outdoor posters, radio, and local press, all featuring real local men as ambassadors
- Community Activation: Partnered with Lions Clubs and local GPs to host free screening days and information sessions at sports clubs, pubs, and community halls.
The Results
- Positive media coverage across regional outlets and strong partner feedback
- Measurable shift in awareness and intent to take proactive health action among the target group
- This campaign is ongoing, and we are looking to develop it into pop-up events around football and rugby to take the conversation to the people