Imperfect by design
Why the next era of creativity looks human again. For sometime, design has chased precision, clean grids, smooth gradients, frictionless systems. Then generative AI arrived and made that aesthetic infinite, instantly reproducible, endlessly consistent, and increasingly indistinguishable. Craft started to feel obsolete. Looking around we are seeing a decisive shift toward imperfection by design, work […]
Has the Ai brand left the building?
Ai is not coming for your logo… It’s coming for everything you thought was safely human; your voice, your architecture, your instinct. The question is not whether your brand will change. It’s whether you’ll be the one making the decisions. What Ai has changed overnight.Anyone can now create a logo, type in some prompts, Et […]