In a time when AI is reshaping every industry, we’re making a different kind of move — we’re reverting to our original name.
Not because we’re going backwards, but because we’re doubling down on what has always made us strong: human intelligence, intuition, and integrity. The kind of intelligence that has built real relationships, makes smart decisions, and brings creative ideas to life — not just because the data says so, but because it feels right.
We had considered a full rebrand, after many internal meetings and discussions, we have made the bold decision and gone back to the name that has served us well for over 30 years, a familiar face and name – “hello again Advertising International!”
The decision is grounded not in sentimentality, but in strategy. A recalibration. A return to the values that have always guided us: clarity and creativity.
If you’re a brand, a founder, or a team wondering if it’s too late to return to your roots — trust us: it’s not.
Sometimes, the boldest move is remembering who you are — and owning it.
There’s power in a name. It holds memory and momentum.
This is more than a brand refresh, it’s a recommitment.
Have you ever changed your company name, or do you want to rebrand?
We’d love to hear from you! Fiona